Apple and Samsung is by far the most well known rivalry in the mobile phone business. Between them, these brands account for the vast majority of the smartphone market share, although Samsung now has a considerable lead over its California based rival.
Of course, Apple is well known for its iconic iPhone range, which first hit the market back into 2007. This phone changed the way we use our mobile phones forever, bringing never before seen touchscreen, internet browsing and multimedia experiences to a mobile device. IPhones are one of the most popular smartphone brands on the market, with the current iPhone 5 model continuing to sell very well.
In recent years though, South Korea based Samsung has become the biggest smartphone company in the world. It now dominates in several inches, with its flagship Galaxy S range now the biggest rival to the Apple iPhone series, and its innovative Galaxy Note range dominating the phablet niche. The company also produces numerous entry level and mid range Android phones, which sell huge volumes in several markets, unlike Apple, which concentrates exclusively on premium smartphones. Visit our website for the latest news on the Samsung Galaxy S3 and compare Samsung Galaxy S3 contract prices.
One of the biggest selling points of the Apple iPhone series is its ease of use. The iOS interface is well known for its simplicity and intuitive interface, but a recent survey conducted by Siegel+Gale suggests that consumers actually find Samsung’s Galaxy devices easier to use, according to a recent article over at Phones Review. The website reports that of the 400 people surveyed, the majority found Samsung’s Galaxy devices easier and more convenient to use, thanks to attributes like the wider compatibility with third party accessories, and the ease of transferring files between other Android devices from other manufacturers. This clearly goes to show that Samsung deserves its place at the top, especially considering that ease of use is one of Apple’s biggest selling points.
Of course, Samsung is gearing up to launch the Galaxy S4 towards the end of this month, and there are reports of multiple new iPhones hitting the market in 2013, so we can only expect the rivalry between these two companies to intensify.