The rivalry between Apple and Samsung is of course the biggest in the smartphone industry. As the two companies battle for dominance of the lucrative business, the rivalry was somewhat transferred to many fans of the respective brands.
In Nokia’s latest ad for its Lumia 920, the Finland based manufacturer has used this rivalry to its advantage. Obviously, the Nokia Lumia 920 which uses the Windows Phone 8 operating system is not directly involved in this conflict, but uses it as an opportunity to poke fun at the rivalry. The ad which can be viewed over at Unwired View is set at a wedding. The guests on one side of the aisle are iPhone users, while those on the other side use Samsung Galaxy devices to film the ceremony. Visit our website for the latest news on the Nokia Lumia 920 and compare cheap Nokia Lumia 920 contract deals.
The guests begin commenting to one another, which in turn leads to name calling and eventually a large scale, but comical fight scene. Staff at the wedding venue look on from the sidelines with their Lumia 920 devices in hand, remarking that the fans of the two brands seem to like fighting with one another.
The ad finishes with the slogan ‘Don’t fight, switch’, which is part of Nokia and Microsoft’s Lumia marketing campaign encouraging consumers to consider the platform as an alternative to Android or iOS. It is also mentions that the Lumia 920 has been voted the best smartphone of the year in 2012.
The Lumia 920 remains one of the best selling smartphone models on the market, despite the fact that it was launched back in November 2012. It was widely reported that unexpected high demand saw supply shortages of the phone in several markets following its release.
Visit our website to find comparisons of the best Nokia Lumia 920 deals from UK networks.